Did you know that you're being targeted with marketing messages even when you're not watching TV or listening to the radio? It should be no surprise that companies go to great lengths to get their brand messages out to the market in any way possible. Many of you know that I spent 3 years working at FedEx in Memphis. I loved working there - great company. FedEx has long been recognized as having one of the best corporate logos. One of the primary reasons it's recognized is because of the 'hidden arrow' in the FedEx logo. The arrow was embedded in the logo when it was designed in 1994 to serve as a secondary design element intended to emphasize speed and precision. I can't look at the FedEx logo without seeing it:
FedEx is not alone in this kind of 'hidden messaging'. Amazon has something similar in it's logo:
The yellow arrow has several purposes - to represent a smiling face (customer satisfaction) but also to connect the 'A' and the 'Z' in Amazon - emphasizing their message of selling everything from A to Z.
This kind of stuff is all over and once you start looking for it, it's kind of hard to stop. Here are a couple of other examples:
Pittsburgh Zoo
Northwest Airlines
You may not even consciously be aware of what you're looking at - but trust me, companies are paying big money to ensure that they're sending their message to you whether you realize it or not!!
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